Beyond improving website traffic by updating content regularly, individuals and businesses make money off of their blogs by building trust with members of their target market. They offer content that their target audience finds interesting and useful and that also establishes them as knowledgeable experts. Consumers often buy new products and services from individuals and businesses who they trust.
They are also more likely to be repeat, loyal customers to anyone who engages them and provides them with “free” valuable content. Consumers who trust an individual or business and start to rely upon a specific website for information are then more likely to recognize a brand, buy products or services and even provide word of mouth referrals about their positive experiences to members of their social networks.
They are also more likely to be repeat, loyal customers to anyone who engages them and provides them with “free” valuable content. Consumers who trust an individual or business and start to rely upon a specific website for information are then more likely to recognize a brand, buy products or services and even provide word of mouth referrals about their positive experiences to members of their social networks.
